AI Insights · Timothy · October 2025
Top 5 Subscription Games Performance in New Zealand Q3 2025
Explore the trends in downloads, revenue, and active users for the top 5 subscription games in New Zealand during Q3 2025, based on Sensor Tower data.
In the third quarter of 2025, New Zealand's subscription gaming market saw varied performances across the top five applications, with data sourced from Sensor Tower.
Squid Game: Unleashed experienced a significant drop in weekly downloads from 3.8K at the beginning of July to just over 100 by the end of September. The weekly active users also showed a declining trend, starting at 6.3K and decreasing to 3.7K by the quarter's end. Revenue peaked at $40 in early July but remained at zero for the rest of the quarter.
Storyteller demonstrated a more stable performance. Weekly downloads increased to a peak of 1.1K in mid-August before gradually declining to 270 by the end of September. Active users remained relatively stable, peaking at 12.8K in mid-August. Revenue fluctuated, peaking at $48 in early August.
World of Peppa Pig NETFLIX maintained consistent weekly downloads, averaging around 300, with active users peaking at just over 1K by late September. Revenue showed minimal variation, with occasional peaks up to $11.
Classic Solitaire NETFLIX saw weekly downloads peak at 316 in late August, while active users hovered around 1.9K throughout the quarter. Revenue was sporadic, peaking at $21 at the start of the quarter.
Finally, Street Fighter IV CE NETFLIX had a steady download rate, peaking at 226 in late June. Active users showed a decline from 438 to 195 over the quarter. Revenue peaked at $27 in early August.
These insights reflect the dynamic nature of New Zealand's gaming landscape, with more detailed analytics available on Sensor Tower.
